Who open three retail torture maximum pressure?
“Are nothing.” Asked and China's retail market fully open to foreign investment, Chinese enterprises will go from here, many enterprise managers and the industry first sentence says all. However, they also acknowledge, with foreign retailers in China has chosen to open retail stores by the number of shares and the site will no longer be limited, China's overall retail and foreign competition began.
Who is the greatest pressure?
From December 11, 2004 after the shop in addition to acts of foreign investment also need government approval, the activities of foreign retailers in China, almost completely free. “Retail in different Yetai competitive pressures faced by different building materials chain, department stores and supermarket chains are fiercely competitive. And in supermarkets such Yetai, local businesses, none survive.” China Chain Store & Franchise Association, Guo Geping think.
For the supermarket chain, Carrefour and Wal-Mart has shown the phase leader. In 2004, Wal-Mart in China to open nine new stores, the total number of stores in China 43. The deadline to June 2004, Carrefour has opened 48 stores in China.
Building materials and home industry, the East and their homes in the world, actually an early home, also felt pressure from foreign competition. Has 22 branches in the East to their homes and President Zhang Hongwei, chairman of the Eastern bloc had planned to store the number in 2005 will expand to 100, but now appear to have not completed. It is estimated that China's building materials stores still in the overall loss.
In contrast, foreign building materials and home must pace of expansion of the company much more quickly. B & Q in just a few years, the number of branches has reached 22, the total number of plans by the year 2008 no less than 80. B & Q China President David Wei open in talking about the Chinese retail industry, said, “has long been looking forward to that day.” OBI, Leroy Merlin, Home Depot, Lowe's, IKEA also looking forward to this day. Home Depot in early 2004, plans to buy B & Q entered China.
In the department store industry, currently has Zhuangsheng Chong light into China, New World, the Pacific, Itokin brands. “Department store industry, opening earlier, and supermarket chains are different single-point type are easier to shape.” International management consulting firm Roland Berger consultants Zhang Feng told “Financial Times” interview, said, “As the department store in abroad, the forms are outdated, not immediately after the opening of retail trade is estimated to enter the Chinese rapidly. “??? Hong Kong's Causeway Bay, Tianhe City department stores, modern department stores eager to site plan has just been announced.
Chinese supermarket chain to feel envious of China's home appliance chain. “Compared with other retail sectors, we are home appliance chain industry competitive pressure of foreign investment minimum.” Dazhong Electric Appliance Co., Ltd. Beijing Branch General Manager of Ca Mau accept the “Financial Times” interview, acknowledged that “So far, there is no foreign appliances The emergence of chains put pressure on us. the pressure of competition from more GOME, Suning and other domestic counterparts. “
Competitive pressure coming from?
Cancellation of foreign retailers in China has chosen to open retail stores by the number of restricted stock and location, you can expect that the number of foreign retail outlets increased rapidly. “Direct foreign investment are opening outlets in the past, present and possible future acquisitions will take a direct approach.” Guo Geping said, “so they can quickly scale advantages, appropriating sufficient market share.”
Taking into account the appropriate retail outlets is a basic condition for the success of the Beijing Wu Mart Commerce Group AG, Wu Jian, vice president of loyalty that the domestic retail business is no longer fighting each other, have the overall development of China's retail strategy, through the merger and reorganization among enterprises will limited resources to integrate retail.
“No matter how foreign the formation of competing networks, we will adhere to shop at their own pace.” Ca Mau said. He said that in Beijing there are 48 outlets in large and medium stick to regional advantages, it is also intended to Tianjin, Baoding, Shijiazhuang to open three stores.
Zhang Feng agreed. “Rob network is both the strength of Competition, Chinese should hold the local market, then the region can be controlled to achieve breakthrough.” It is estimated to open a 20,000 square meters of large retail outlets need from 120 million to 150 million yuan. Although this Wal-Mart is “a piece of cake” for Chinese companies is no small number.
In addition to outlets outside, Zhang Feng that the access of foreign investors in the retail senior personnel will be formed to snatch. “This is probably the greatest competitive pressure.” This period also retail the most frequent high-level quit.
Guo Geping also worried that “the strong position of foreign companies to own a sudden change in rules of the game, so that Chinese enterprises defeated.” Such as foreign suppliers do not take money and so on. In this regard, Jin Au is not very worried, “We do not lack funds, advance payments on the 100 million yuan a day.” Moreover, he believes that the domestic market are not standardized, many agents do not guarantee quick settlement.
What to learn?
Scott's visit to China in November made clear that the Chinese companies is very difficult to learn their own culture, computer systems and logistics systems. Ca Mau to acknowledge, “We have an advantage than foreign place is to understand the people's psychology and marketing programs suited to national conditions, while the disadvantages are reflected in corporate culture and cargo.”
Zhang Feng estimated from a single point of view, foreign capital supply chain management to reduce the purchase price of 1 to 2 percentage points. “But if the scale of foreign capital formation system, procurement and distribution costs will fall more.” Chinese capital will be difficult to compete on price with each other.
And Walmart, Carrefour formed a direct confrontation of the poor quality though in the past complained that local government has been “open over retail,” but the face of the full liberalization of foreign investment, WU Jian Zhong believes that the core of the future of the Chinese retail enterprises competitiveness “is a high-quality management team, a sound development strategy, strict management and technology, and capital market integration as soon as possible a comprehensive strategy. “
Taking into account the retail industry have been unlikely to take too many foreign-funded cooperation and joint ventures into China, to foreign ways of learning have changed. Ca Mau is very clear that the retail industry, such as other sales promotions, product lines can be seen. “Direct competition provides us with opportunities to learn.” But if you want to learn each other's deep-seated management tips, Zhang Feng proposed high-level information can ask people to join to invite foreign capital to help these foreign consulting firms, etc. to achieve.
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